1   25.0 17.5 This swarm phase of the locust is triggered by the build up of locusts as their numbers multiply, threatening food supply, which is why they swarm to move to a new location all together.


2   13.8 12.8 Marketers can take advantage of conceptual fluency and enhance the effectiveness of their advertisements by strategically positioning their ads in predictive contexts.


3   13.4 8.4 As a result of that heightened conceptual fluency, consumers developed a more positive attitude toward the ketchup advertisement.


4   13.3 10.3 Branched hairs apparently complemented a bee's taste for pollen from the earliest stage of their evolution.


5   12.3 6.8 They also show signs of stress, associated, perhaps, with the intensive labor required for plowing, harvesting crops, felling trees, maintaining buildings and fences, and grinding grains.


6   12.2 1.7 Once we have chosen a seat and made it through class safely without being attacked, the part of our brain responsible for our survival tells us that our best option is to repeat that behavior, because in a way it is the most economical use of our energy.


7   11.9 6.4 Villages also produced refuse, which attracted vermin, and their populations were large enough to spread diseases that could not have survived in smaller, more nomadic foraging communities.


8   11.8 8.8 That result occurred because of conceptual fluency, a type of processing fluency related to how easily information comes to our mind.


9   11.7 5.0 There is good evidence that the current obesity crisis is caused, in part, not by what we eat (though this is of course vital, too) but by the degree to which our food has been processed before we eat it.


10   11.2 8.7 Their flat roofs leaked in wet climates and their metal railings and window frames rusted.


11   11.1 8.1 Because "sea" primed the context, the heightened predictability caused the concept of "boat" to enter people's minds more easily, and that ease of processing produced a pleasant feeling that became misattributed to the word "boat."


12   10.8 9.8 Locusts are normally solitary and avoid each other but become 'gregarious' when they enter the swarm phase.


13   10.8 7.3 Any discussion of coevolution quickly runs into what philosophers call a "causality dilemma," a problem we recognize from the question, "Which came first, the chicken or the egg?"


14   10.6 7.6 It may be counter-intuitive, but if you want to broaden your impact, tighten your focus on the reader.


15   10.4 8.4 The conscious preference for apparent simplicity in the early-twentieth-century modernist movement in prose and poetry was echoed in what is known as the International Style of architecture.


16   10.2 4.7 They learn the meanings of words by trial and error, by hypothesizing a fit between word and object and using the feedback they get from others to refine the abstract category for which the word stands.


17   10.1 4.6 But evolutionary psychologist Robin Dunbar has been pushing another answer ― one that has to do with being sociable.


18   9.8 6.3 The current park has outdated BBQ facilities and tables as well as a patchy and uneven lawn area that at most times is not much more than a mud pit.


19   9.3 8.3 A diet poor in vitamin C makes iron absorption difficult, often leading to the double bad luck of scurvy and anemia.


20   9.3 7.3 The new literature avoided old-fashioned words, elaborate images, grammatical inversions, and sometimes even meter and rhyme.


21   9.3 6.8 As they swarm and become more tuned in to other locusts around them, their brain size increases by some degrees.


22   9.2 4.7 After twenty-two weeks, the rats on the soft-food diet had become obese, showing that texture is an important factor in weight gain.


23   9.1 4.1 He makes the point that big brains seem to be specialized for dealing with problems that must arise out of large groups in which an individual needs to interact with others.


24   8.8 5.8 If that is done without the involvement of properly qualified engineers then, later, when the project gets underway, there will inevitably be practical problems.


25   8.8 5.3 On the botanical side, plants had long been experimenting with insect pollination, attracting dance partners with nectar or edible blossoms.


26   8.7 1.2 Some of the things we profess to value in the abstract may not, in fact, characterize our actual everyday experiences.


27   8.4 5.4 Somehow, putting the details of the face into words interfered with the natural facial recognition at which we all usually excel.


28   8.0 7.0 Such a small change is barely noticeable at takeoff ― the nose of the airplane moves just a few feet ― but when magnified across the entire United States, you end up hundreds of miles apart.


29   7.9 4.9 Rather, words acquire objective meanings because of the "pull" exerted by social pressures to conform to publicly approved usage.


30   7.6 6.6 The mayonnaise ad primed consumers' schema for condiments, and when the ad for ketchup was presented afterward, the idea of ketchup came to their minds more easily.


31   7.3 7.3 These findings confirm that relatively simple steps in floral evolution can have dramatic consequences for pollinators.


32   7.3 4.3 The experimental group of participants then gave as detailed a description of the face as they could for 5 minutes while the control group did something unrelated.


33   7.3 4.3 Like the prose of Hemingway or Samuel Beckett, it proclaimed, and sometimes proved, that less was more.


34   7.2 4.2 Making a choice that is 1 percent better or 1 percent worse seems insignificant in the moment, but over the span of moments that make up a lifetime these choices determine the difference between who you are and who you could be.


35   7.2 4.2 Absolute simplicity, in most cases, remained an ideal rather than a reality, and in the early twentieth century complex architectural decorations continued to be used in many private and public buildings.


36   7.1 1.6 The participants in the control group, who performed an unrelated task for 5 minutes, picked the correct person from the line up 64% of the time.


37   7.0 1.5 But the participants who had been recalling all they could of the suspect's face picked the correct person just 38% of the time.


38   6.9 6.9 All this evidence of declining health suggests that the first farmers were pushed into the complex and increasingly interconnected farming lifeway rather than pulled by its advantages.


39   6.6 2.6 Though farmers could produce more food, they were also more likely to starve, because, unlike foragers, they relied on a small number of crops, and if those crops failed, they were in serious trouble.


40   6.6 1.6 The skeletons found in early farming villages in the Fertile Crescent are usually shorter than those of neighboring foragers, which suggests that their diets were less varied.


41   6.3 5.3 The renovation will ensure that the children of our community have a safe place to play and engage in sports to occupy their time.


42   6.3 3.3 This will calm you down and help you observe people more dispassionately, understanding them on a deeper level.


43   6.3 1.3 But think of how many times you've lied to a potential romantic partner in order to make the person feel better about himself or herself.


44   6.2 6.2 In 2003, scientists at Kyushu University in Japan fed hard food pellets to one group of rats and softer pellets to another group.


45   6.2 4.2 If a pilot leaving from LAX (Los Angeles International Airport) adjusts the heading just 3.5 degrees south, you will land in Washington, D.C., instead of New York.


46   6.2 3.2 Vegetarians in developed countries avoid these fatal symptoms because they have access to many foods that are high in both iron and vitamin C, such as broccoli and spinach.


47   6.2 1.2 However much you may remember the past or anticipate the future, you live in the present.


48   6.1 6.1 In the worst building projects architects specify structural forms that may simply be unbuildable or unnecessarily expensive to build.


49   6.1 4.1 Because Weir didn't try to cater to everyone, he wrote something that delighted his core audience.


50   6.1 1.6 In the same way, one of the basic principles of early modernist architecture was that every part of a building must be functional, without any unnecessary or fancy additions.


51   5.7 1.2 The problem is that we are continually judging people, wishing they were something that they are not.


52   5.7 1.2 He entered the University of Moscow in 1833, but before a year had passed he transferred to the University of St Petersburg because of a family move.


53   5.6 2.6 Many writers make the common mistake of being too vague when picturing a reader.


54   5.5 1.5 Lack of fossil evidence makes it impossible to run the movie backward and watch the first steps of the dance unfold, but modern studies suggest that plants are often the ones taking the lead.


55   5.4 1.4 But some modern architects, unfortunately, designed buildings that looked simple and elegant but didn't in fact function very well:.


56   5.3 5.3 The bones of early farmers show evidence of vitamin deficiencies, probably caused by regular periods of starvation between harvests.


57   5.3 4.3 You will get more energy from a slow-cooked apple puree than a crunchy raw apple, even if the calories on paper are identical.


58   5.3 4.3 Most International Style architecture aggressively banned moldings and sometimes even window and door frames.


59   5.3 4.3 In the process, they rub against each other, and this stimulation sets off a trigger in their brain to start paying attention to each other.


60   5.3 1.3 When architecture and engineering get artificially separated, the outcomes may not be as they should be.


61   5.3 0.3 Yet as natural as this way of thinking is, you will not find it reflected in science.


62   5.3 0.3 The present moment does not exist in them, and therefore neither does the flow of time.


63   5.2 5.2 The equations of physics do not tell us which events are occurring right now ― they are like a map without the "you are here" symbol.


64   5.2 4.2 Weir was so successful at pleasing his target audience that they shared it widely and enthusiastically.


65   5.2 1.2 And because this is not possible, because everyone is different, we are continually frustrated and upset.


66   5.2 0.2 You don't worry because you care; you worry because that is what you have learned to do.


67   5.0 7.0 For example, Andy Weir wrote The Martian for science fiction readers who want their stories firmly grounded in scientific fact, and perhaps rocket scientists who enjoy science fiction.


68   4.9 4.9 In doing so, he will receive both a positive incentive to complete the task (his desire to collect the reward for winning the bet) and a negative disincentive to quit the task (his desire to avoid having to pay out if he loses).


69   4.9 3.9 As part of its strategy for survival, our brain wants to conserve energy, so once we sit in a particular spot and know that it's safe, we will subconsciously want to sit there every time and avoid having to reevaluate the safety of a new spot.


70   4.9 1.4 All these 'what if' phrases create 'movies' in your mind that constantly repeat different scenarios, which creates a state of worry.


71   4.9 0.4 At around 1.5kg, the human brain is thought to be around five to seven times larger than expected for a mammal of our body size.


72   4.8 1.3 I often explain to my MBA students that the reason they take the same seat in class every week is that we are, at our core, instinctual animals.


73   4.6 1.6 To Whom It May Concern: As a lifelong Springfield resident who has two children attending George May Elementary School, I have spent a lot of time at the Springfield Park both as a youth and as a mother.


74   4.5 3.5 A change in brain size can even occur within the lifespan of an individual animal such as the locust.


75   4.4 4.4 Further studies involving pythons (eating ground cooked steak versus intact raw steak) confirmed these findings.


76   4.4 0.4 One study showed that a certain word (e.g., boat) seemed more pleasant when presented after related words (e.g., sea, sail).


77   4.3 4.3 A change in motivation can be effected by targeting the physical consequences of various actions.


78   4.3 3.3 The book received a hostile reaction in Russia, but gained prominence in the Western world.


79   4.3 3.3 Science is a branch of knowledge which is systematic, testable, and objective ― science is what we know.


80   4.3 3.3 In other words, it feels as though time flows, in the sense that the present is constantly updating itself.


81   4.3 1.3 Each participant then had to identify the robber from a line up of eight similar looking people.


82   4.2 1.2 She ran out of the kitchen and shouted to her at the top of her lungs, "Get out of the lake!


83   4.2 1.2 It is, however, possible for a person to personally manipulate and create consequences for his actions.


84   4.2 0.2 The movies that are created by these questions don't trap you into worry.


85   4.1 3.1 Likewise, every parent knows that lying to their kids about everything from the arrival of Santa Claus to the horrible things that will happen if they don't eat their peas is a key component of raising a child.


86   3.7 3.7 You may worry about excluding other people if you write specifically for one individual.


87   3.7 0.2 We want them to think and act a certain way, most often the way we think and act.


88   3.6 3.6 Something was crawling on his belly as he was lying there with nothing around his upper body.


89   3.6 0.1 Their minds are never idle and, once they start talking, their mouths aren't, either.


90   3.5 0.5 Poor people in the developing world are usually less fortunate, however, as those key foods are often precious and strictly seasonal.


91   3.3 2.3 When we eat chewier, less processed foods, it takes us more energy to digest them, so the number of calories our body receives is less.


92   3.3 2.3 She exposed her arms and showed off the marks from her mother's fingernails that had dug deep into her skin.


93   3.3 0.3 The mother grabbed her arms, doing her best to pull the little girl out of the water, and the alligator bit into her legs.


94   3.3 0.3 The little girl was rushed to the hospital to receive treatment for her injuries.


95   3.3 0.3 Suddenly, the mother screamed in terror because something was swimming towards her girl from the opposite side of the lake.


96   3.3 0.3 He quickly got out of his truck, grabbed his hunting gun, and shot the alligator.


97   3.3 0.3 As time flows, this structure of fixed past, immediate present and open future gets carried forward in time.


98   3.3 0.3 As one author put it, "If you want to have love in your life, you'd better be prepared to tell some lies and to believe some lies."


99   3.2 3.2 Although they only account for 2 percent of typical body weight, they use up 20 percent of metabolic energy.


100   3.2 0.2 Just as she was about to get out of the lake, two things happened at the same time.


101   3.2 0.2 But of course, those others were once children themselves, and they learned language in the same way.


102   3.1 3.1 Suddenly, just a few minutes after Timothy dozed off, something woke him up.


103   3.1 3.1 One day, a mother and her little girl went to a cottage for their vacation.


104   3.1 0.1 Timothy, not knowing what to do, stayed very still just watching them fight.


105   3.1 0.1 She then said, "But my other wounds ― they're what I'm proud of."


106   3.1 0.1 Of course, the moment during which you read that sentence is no longer happening.


107   3.1 0.1 If you ask 'what if' questions, you set your mind up to worry.


108   3.1 0.1 His heart started pounding heavily; he was too scared to make a move.


109   3.1 0.1 He saw another scorpion, and not far from that one was another one.


110   3.0 5.0 A person striving to reach a difficult goal or complete a task ― building a rocking chair or losing weight, for instance ― will be wise to supplement his motivation to do so by making a bet on it with a friend.


111   3.0 0.5 It is obvious then that there is no authority external to the community of language speakers against whose prescriptions all usage could be checked.


112   2.8 0.3 We have a deep intuition that the future is open until it becomes present and that the past is fixed.


113   2.7 4.7 For example, a developer investing in a new building might appoint an architect to develop a scheme proposal to meet the needs of the client.


114   2.7 1.7 It's bad enough that you are pale and exhausted, but you could also lose muscle tone and begin bleeding internally.


115   2.7 0.2 Work with what they give you, instead of resisting and trying to change them.


116   2.5 1.5 Upon returning to St Petersburg and failing to find an academic position, he began work as a public official there, but his interests turned more and more toward literature.


117   2.4 1.4 The impact created by a change in your habits is similar to the effect of shifting the route of an airplane by just a few degrees.


118   2.3 2.3 A similar experiment on South American petunias showed that the flower could trade in bees for hawk moths by altering the activity of a single gene.


119   2.3 1.3 The two scorpions were violently attacking each other, and it seemed they were fighting to the death.


120   2.3 1.3 Later, he traveled to Germany, where he enrolled at the University of Berlin and studied philosophy for three years.


121   2.2 2.2 I have recognized the need for upgrades that would enhance the lives of residents.


122   2.2 1.2 Art is difficult to define but is an ability to make something of more than ordinary significance.


123   2.1 2.1 We minimize the risk to our survival by staying where we know we are safe.


124   2.1 0.1 However, an experiment by Schooler and Engstler-Schooler suggests that is not the case.


125   1.6 1.1 Good structural design can provide a huge amount of savings in the cost of construction.


126   1.5 1.5 By combining sources of iron with sources of vitamin C, they can ensure that their bodies are better able to absorb both.


127   1.4 1.4 In general, people accept and deal with the set consequences of their actions prescribed by their surroundings.


128   1.4 0.4 Similarly, a slight change in your daily habits can guide your life to a very different destination.


129   1.3 1.3 Participants in the study watched a film of a robbery where they saw a bank robber's face.


130   1.3 1.3 In August of 1860 in England, he conceived the idea for his Fathers and Sons; he finished the novel in July of 1861 in Russia.


131   1.3 0.3 No two of us learn our language alike, and nobody finishes learning it while he lives.


132   1.2 1.2 Your style may become more distinctive, in a way that attracts people beyond the target reader.


133   1.2 0.2 Some time later, a journalist came to her hospital room to interview her.


134   1.2 0.2 Ivan Turgenev, the first Russian writer to be widely celebrated in the West, was born in Russia in 1818.


135   1.1 0.1 The human brain wants to stay where it is, in the comfort zone.


136   0.7999999999999998 1.3 For example, birds of species that flock together have comparatively larger brains than those that are isolated.


137   0.4 0.4 Interactions with people are the major source of emotional stress, but it doesn't have to be that way.


138   0.4 0.4 Good architecture and good engineering are both arts requiring science ― but they are aimed at different purposes.


139   0.3999999999999999 3.4 When researchers changed monkeyflowers from pink to orange, for example, pollinator visits shifted from bumblebees to hummingbirds.


140   0.3999999999999999 3.4 For instance, we say that "honesty" and "open communication" are the foundational values of any strong relationship.


141   0.2 0.2 When their use of a word strikes us as odd, we correct them.


142   0.2 0.2 Through the kitchen window, she saw her little girl swimming in the lake behind the house.


143   0.2 0.2 It follows that in the best building projects architects and engineers work together right from the start.


144   0.2 0.2 If we stay in our comfort zone, we don't have to struggle to survive.


145   0.2 0.2 For bees and flowers, we know that both sides arrived at the party well-prepared for dancing.


146   0.2 0.2 After a few questions, she asked, "Would you mind if I take a picture of your wounds?"


147   0.1 0.1 Rather, say to yourself, "What would I do if I lost my job?


148   0.1 0.1 By the mid-1850s, he was spending as much time in Europe as in Russia.